USE CASES & APPLICATIONS
From closed-loop attribution to audience expansion, see how marketing teams use AiTRK data to drive measurable outcomes.
Connect media exposure and clicks to actual conversions (leads, purchases). Quantify the true contribution of channels and campaigns to outcomes.
Re-engage cart/form abandoners or high-intent browsers. Suppress existing customers from acquisition messaging to reduce wasted spend.
Maintain measurement while honoring consent and privacy requirements. First-party data collection designed for GDPR, CCPA, and HIPAA compliance.
Trigger CRM sequences when users show intent onsite; maintain momentum until the decision point.
Build lookalikes from top-performing cohorts identified by Atrilyx. Export to Google, Meta, and The Trade Desk for immediate activation.
Feed conversion and quality signals into ad platforms for smarter bidding and pacing. Allocate budget to the channels that actually drive outcomes.
FREQUENTLY ASKED QUESTIONS
AiTRK serves 79 clients across healthcare, e-commerce, financial services, home services, education, hospitality, automotive, and B2B SaaS. Any business running multi-channel digital advertising benefits from AiTRK's cross-channel attribution. The platform is HIPAA-compliant for healthcare clients.
AiTRK captures impression-level data from programmatic campaigns, enabling view-through conversion tracking that attributes conversions back to display and video ad exposures. Over 4 million programmatic VTCs have been tracked, revealing that 22% of conversions involve cross-channel assists invisible to click-only tools (based on analysis across 79 client accounts).
AiTRK's identity resolution can connect online ad exposure to offline actions when conversion data is uploaded to the Atrilyx platform. This enables closed-loop attribution for businesses where the final conversion happens in-store, over the phone, or through a sales team.
Closed-loop attribution connects every touchpoint in the customer journey — from first ad impression to final conversion — into a single, traceable path. AiTRK enables this by capturing impression data, click data, cross-domain navigation, and conversion events across all 20+ integrated ad networks.
AiTRK creates audience segments based on behavioral signals and conversion data. These audiences can be used for remarketing to engaged users, suppression lists to exclude existing customers, and lookalike modeling for prospecting — all activated across your connected ad platforms.
AiTRK is the foundation of the Atrilyx platform. Book a demo to see the full stack — from pixel to AI.