FEATURES & CAPABILITIES
AiTRK collects clean, first-party event data. Atrilyx stitches identities, attributes performance, and powers activation. Together, they give your team CDP-like outcomes without CDP-level lift.
Atrilyx reconciles visits and events into a single persistent, anonymous ID — deduplicating profiles across devices and sessions for a coherent journey view and reliable channel attribution.
Build remarketing pools from ad engagement, site engagement, and funnel abandonment. Create lookalikes from best-performing cohorts. Export segments to Google, Meta, Bing, and The Trade Desk for immediate activation.
Atrilyx pulls data from major ad networks and CRM systems using pre-built APIs. Enriches customer profiles with first- and third-party data. Pushes enhanced data back into your CRM or marketing platforms for a closed-loop integration.
Inconsistent or duplicate data destroys attribution accuracy. Atrilyx collates engagement across web, ads, and CRM systems, eliminates duplicate entries and fragmented profiles, and provides reliable attribution insights you can trust.
Fully compliant with GDPR and CCPA. Supports HIPAA requirements for healthcare clients. Provides transparency into data governance policies. Every data point is collected and used in accordance with major regulatory frameworks.
Track users who see an ad but don't click, then convert later through another channel. With 4M+ programmatic VTCs tracked, AiTRK captures the signals that last-click attribution completely misses.
FREQUENTLY ASKED QUESTIONS
AiTRK captures page views, clicks, form submissions, e-commerce events, scroll depth, video engagement, cross-domain navigation, impression data from ad networks, and view-through conversion signals. All data is collected via first-party cookies with no reliance on third-party tracking.
View-through conversion (VTC) tracking measures when a user sees an ad impression but doesn't click, then later converts on your site. AiTRK has tracked over 4 million programmatic VTCs, revealing conversion paths that click-only tools like GA4 completely miss. This is critical for evaluating display, video, and programmatic campaigns.
AiTRK uses deterministic identity resolution through universal ID tagging, connecting user sessions across devices without relying on personally identifiable information (PII). This allows attribution models to credit the correct touchpoints even when a user researches on mobile and converts on desktop.
AiTRK delivers CDP-like outcomes — cross-device identity resolution, audience segmentation, and unified customer profiles — without the complexity and cost of a standalone Customer Data Platform deployment. Data flows directly from the pixel into the Atrilyx data pipeline for attribution and activation.
AiTRK enables audience creation based on behavioral signals, conversion history, and cross-channel engagement. These audiences can be used for remarketing, suppression lists, lookalike modeling, and cross-platform activation across your connected ad networks.
AiTRK is the foundation of the Atrilyx platform. Book a demo to see the full stack — from pixel to AI.