TRACKING PROTOCOLS
AiTRK is Google-certified for click tracking, giving marketers confidence that all data capture is both secure and platform-approved.
AiTRK's pixel and click tracker are officially Google-certified, giving marketers confidence that all data capture is both secure and platform-approved.
Default protocol: an async JavaScript pixel that sets first-party cookies for visit and attribution data. Supports same-domain CNAME so cookies are first-party and ITP-ready. Highest fidelity with support for multiple partner pixels and logic.
Provided only for environments that can't support JavaScript. Reduced fidelity and limitations on partner pixels. Use only when JS is not an option.
All tags and assets are served over HTTPS, preventing mixed-content blocking in modern browsers and ensuring secure data transport.
FREQUENTLY ASKED QUESTIONS
AiTRK supports three tracking protocols: async JavaScript (recommended for full functionality including cross-domain tracking and identity resolution), iframe-based tracking (for environments where JS execution is restricted), and image pixel tracking (1x1 pixel fallback for maximum compatibility). All protocols enforce HTTPS.
AiTRK uses first-party cookie architecture with CNAME support to maintain tracking accuracy on Safari and other browsers with cookie restrictions. By configuring a CNAME record on your domain, the tracking cookie is set as a true first-party cookie, bypassing ITP limitations that affect third-party tracking tools.
CNAME tracking maps a subdomain of your website (e.g., trk.yourdomain.com) to the AiTRK data collection endpoint. This means cookies are set under your own domain — making them true first-party cookies that browsers trust. Without CNAME, browsers like Safari limit cookie lifespans to 7 days or less, causing returning visitors to appear as new users.
Yes. AiTRK is officially certified by Google Ads as a click tracking solution, ensuring compatibility with Google's advertising ecosystem and compliance with their technical requirements for third-party tracking.
AiTRK is the foundation of the Atrilyx platform. Book a demo to see the full stack — from pixel to AI.